Keep the purpose visible
Align stakeholders around the product vision and a business case that evolves as evidence improves. Clarify economic value, reimbursement assumptions, strategic fit, and the requirements that turn an appealing concept into a viable offering.
Plan across the lifecycle
Include manufacturing and scale-up early, clarify responsibilities, and manage technical and organizational dependencies together. Communication and a pre-agreed escalation path help resolve issues before delay spreads. Strong project leadership combines planning with diplomacy and negotiation. The source’s development guidance emphasizes shared expectations and practical cross-functional coordination, so scientific and engineering work remain connected to the product the organization intends to bring to market.