Challenge
A software multinational faced counterfeit and unauthorized sales across e-commerce and social platforms. Disconnected global teams, slow response, and unclear accountability limited the program’s reach.
Response
PMO Partners assessed workflow gaps and redesigned processes across online protection, investigations, and fraud. The program clarified roles, streamlined communications, and coordinated external platform partners across multiple regions.
Outcome
Brand protection coverage expanded from 18 to more than 30 countries. On Amazon, the company’s largest genuine-product e-commerce marketplace, the reported counterfeit share fell from 50% to approximately zero. That result applies to the described program and marketplace, rather than a guarantee about all channels. Clearer scope and risk management also improved the program’s ability to scale.
An edited client story. Outcomes and figures describe the reported engagement, rather than a promise of results for another organization.