Prepare beyond development
An approved therapy still faces market-access barriers, coverage challenges, supply requirements, and regulatory obligations. A launch plan must connect those realities with the intended patient and business outcomes.
Five areas of leadership
The source framework emphasizes cross-functional coordination, external stakeholder engagement, alliance management, scope and schedule control, and proactive risk management. Define success, clarify handoffs, and prepare contingencies before issues become urgent. A program leader keeps the moving parts connected while ensuring individual workstreams remain accountable. The result sought is a coherent launch capability that supports availability and execution, rather than a collection of disconnected functional checklists.